9 Comments

  1. Max Sperando on April 28, 2015 at 5:47 pm

    Thanks for sharing Phil, awesome info… any chance for a link to the video, or does Rob have that on lockdown for a little while? If not, I was hoping for you to clear up some context. I wasn’t fortunate to get a ticket to Microconf (good for them, they sold out quick!), I’d appreciate for you to explain slide 3 where you talk about B2P vs B2B. From your experience, which do you prefer? Also, this would be the golden nugget of info… maybe you can share another blog post on the strategies you used to get to 25-50 downloads/day. (Which sites, distribution partners, and methods you suggest to get to that frequency.)



  2. Phil Derksen on April 29, 2015 at 2:43 pm

    Hey Max. Just sent you an email on your previous questions, but to answer these…

    1) Rob does have them on lockdown for a while. Even then they’re usually only released to the Micropreneur Academy after getting edited.

    2) It’s like any software business: If you target B2B over B2P you’re going to avoid less complaints about pricing, and little more diligence before support requests, etc. So I prefer B2B. My Stripe plugins are more B2B than Pinterest. I consider B2B in WP to be e-commerce, freelancers & agencies. B2P is do-it-yourself or hobby site owners.

    3) Growing downloads per day of a free plugin is hard to gauge until you just put it out there (after considering your audience and such first of course). Sometimes it works, sometimes it doesn’t, but if you put out something quickly you can pivot if it doesn’t start getting the # of downloads you like.

    Hope that helps.



  3. Ed Atrero on May 1, 2015 at 5:47 pm

    Hi Phil, thanks for sharing! I just heard your podcast interview on episode #229. My plugin sales have bottomed out in recent months. I hadn’t previously thought of going the fremium route but I’m considering switching towards that now after hearing about your successes. How long does the WP.org submission process usually take?



  4. alexranc_dss on May 12, 2015 at 7:21 am

    Thanks for the awesome content Phil! Are those % of sale numbers the percent of people who converted from the free version to the paid version? If not, roughly what percent of people who download end up converting?



    • Phil Derksen on May 19, 2015 at 8:59 am

      Sorry for the delayed reply.

      No those percentages are simply comparing my total sales from one set of plugins to the other (Pinterest vs Stripe).

      It’s been tough to track free to paid conversions so far. For Pinterest I estimate about 6% for the last year. Stripe I’m not sure of, but obviously quite a bit higher.



    • Phil Derksen on May 22, 2015 at 11:32 am

      To follow up, I calculated numbers for May 1, 2014 to April 30, 2015 and came up with these rough percentages for free to paid conversions:

      Pinterest “Pin It” Button: 5%
      Stripe Checkout: 37%



      • alexranc_dss on May 26, 2015 at 7:51 am

        37% and 5% are GREAT numbers, congrats on that Phil. My question now is how do you create a B2B plugin? In other words, what determines if a plugin is B2B or B2P?



        • Phil Derksen on May 26, 2015 at 3:29 pm

          Good question. I would consider B2B plugins are those that are used by other developers, freelancers, agencies, etc. that are all in turn creating WP sites for clients.

          I’d also include e-commerce plugins (like my Stripe plugins) in this category.

          Ask yourself if your typical customer can quantify that they’ll save a certain amount of time or increase sales by a certain percentage IF they use your plugin?