Selling Your Premium WordPress Plugin: Podcast Interviews

microphoneUpdated Oct 24, 2013

If you search around you’ll find plenty of podcast interviews with successful WordPress plugin founders. Many get into nitty-gritty of the plugin business and share what works and doesn’t work for them.

Below is a list of audio podcast interviews you can load up on your favorite listening device and start taking notes (some have video too).

I also posted on premium plugin business video presentations and posts on commercializing.

I’ll continue to add killer plugin business interviews to this list so post a comment if you find any I missed. Here’s the list so far:

From with Matt Medeiros

The Benefits of Failure (August 2013) – Brad Touesnard talks about the ultimate failure of the original concept for his WP App Store and the success of his awesome WP Migrate DB Pro plugin. For even more insight on the WP App Store story check out his post and comments on it.

How BraveNewCode built a million dollar business from WPtouch (July 2013) – Co-founder Dale Mugford of BraveNewCode shares how his business exceeded $1 million in revenue since the premium plugin’s inception, the big differences between their free and pro versions, and the big changes coming to version 3.0. Great insight on the plugin business from someone who’s been doing it for quite a while.

How FooPlugins co-founder lost $30k in revenue. Now earns double. (June 2013) – Adam Warner of FooPlugins shares his story of the fall, then rise, of his plugin business and the mistakes and victories along the way. Detailed numbers revealed!

Blair Williams, the founder of Memberpress (June 2013) talks about growing his plugin business, shifting from a developer to a business mindset, pricing plugins, annual vs. lifetime licenses, etc. Lots of good stuff.

A WordPress business built on selling buttons (April 2013) – Dave Donaldson of Max Foundry (who also has a WordCamp TV video) discusses his strategies for selling multiple premium plugins (like a button generator for WordPress), why to start out simple and how to build out from there.

Improving your WordPress craft (April 2013) – Thomas Griffin of Soliloquy (a powerful responsive WordPress slider) talks about his journey and how he had to focus on marketing and what his customers were asking for to build a real business on his premium plugin.

Why a SaaS model might be better than selling a plugin (March 2013) – First listen to the Mixergy interview listed above with Contest Domination founder Travis Ketchum. Then listen to this interview where which takes place 7 months later. Travis catches us up on how he scaled up his plugin to a SaaS model and skyrocketed his startup.

How to start your own WordPress marketplace (Feb 2013) – Hear Pippin Williamson talk about how he started with freelancing and a few plugins on Code Canyon, but then took his business to the next level by offering outstanding customer support and building an extendable plugin marketplace.

Pippin is the head developer of a digital downloads WordPress plugin (Easy Digital Downloads) and also posts on WordPress plugin development. I highly recommend both.

How to monetize a freemium product (Feb 2013) – Jason Coleman has an interesting twist on the freemium business model with his membership plugin for WordPress. His take: Sell awesome customer support, not code. Check it out.

Overall is an excellent WordPress business-focused podcast to keep on your list. If you’re interested it also touches on other areas such as freelancing and marketing.

From Bootstrapped Web with Brian Casel

2 Years, 77+ Different Products?! An Inside Look at Pippin Williamson’s WordPress Plugins Business (June 2013) – Title says it all. Great business insight and stories from the trenches from one of the top successful plugin devs out there.

From Foolish Adventure with Tim Conley

How To Make $10,000 A Month With A WordPress Business (Oct 2012) – John Turner discusses how he built up a significant business with his single coming soon & maintenance mode plugin (Coming Soon Pro) along with the ups and downs along the way and thoughts on the WordPress economy as a whole.

I highly recommend adding Foolish Adventure to your podcast queue. It focuses on all kinds of ways to market your products online (software or not).

From Mixergy with Andrew Warner

Contest Domination: How To Launch A Software-Based Business (Aug 2012) – This one’s interesting for two reasons: 1) Contest Domination founder Travis Ketchum is not a coder, so he reveals the hits and misses of hiring developers. 2) Soon after this interview he evolved his plugin into a successful SaaS app, which he follows up with on (see below).

How We BootStrapped PadPressed To Our First 10k In Sales (Oct 2010) – Way back in 2010 Jason L. Baptiste talked about building his plugin PadPressed to help WordPress publishers better format their content for the iPad. It appears PadPressed eventually changed to OnSwipe.

I would definitely keep Mixergy on your podcast list. Andrew interviews folks from small to large startups and even some pretty high-profile entrepreneurs, but there’s a ton of useful information to note down if you pick episodes that you think will apply to your business.


  1. Matt on May 16, 2013 at 8:29 am

    Thanks for the mentions Phil, glad you’re enjoying the series!

  2. Phil Derksen on May 16, 2013 at 9:36 am

    Definitely. Great podcast Matt, and I’ll make sure to update the list once you have more WP plugin/SaaS folks on.

  3. Andrea on May 16, 2013 at 2:40 pm

    Thanks for linking to the Travis Ketchum interview.

    • Phil Derksen on May 16, 2013 at 3:35 pm

      Sure thing Andrea. Mixergy’s been a source of inspiration and helpful info to me for years now.

  4. asaint11 on June 4, 2013 at 6:27 am

    Thanks for sharing some Mixergy interviews

  5. Brian Casel on July 25, 2013 at 6:10 am

    Great list. Thanks for including Bootstrapped Web!

    • Phil Derksen on July 25, 2013 at 9:08 am

      Sure thing Brian. Fantastic new podcast series (WP or not)!

  6. […] plugins, there’s not just one way to go about it. If you’ve gone through any videos, podcast interviews and posts on selling premium plugins you’ll see that revenue models vary quite a […]

  7. […] Phil also has a great resource page of podcast interviews about selling premium WP plugins […]